Today, Hebei Jingbo Petroleum Machinery Co., Ltd. (hereinafter referred to as “Jingbo Company”) Kuwait Branch officially opened! At this historic moment, with flowers and guests gathered in a lively atmosphere, we took an important step in our company’s internationalization strategy and embarked on an exploration journey full of opportunities and challenges. This is not only a bold decision made by the company after careful consideration, but also a magnificent voyage that carries the aspirations and dreams of countless Jingbo people.
Stepping onto the land of Kuwait, we feel as if we have opened a door to a brand new business world. Kuwait is located at the forefront of the Middle East, and its oil industry is world-renowned. As a result, a huge upstream and downstream industrial chain supporting demand has emerged like mushrooms after rain. This undoubtedly provides a broad space for Jingbo’s main pipeline technology services and equipment supply. Here, every oil field and project harbors infinite opportunities.
However, the road to sea is never smooth. Cultural differences are at the forefront, as the unique religious customs and business etiquette in the Middle East are vastly different from those in China. To ensure the smooth progress of project negotiations and daily communication, our expatriate elites devoted themselves to studying local culture months before the opening, striving to follow the local customs. At the same time, facing complex and unfamiliar regulatory policies, our legal and financial specialists have repeatedly discussed the terms with local consultants,established a solid compliance response mechanism, and ensured that the company takes every step steadily and effectively in Kuwait.
Technological adaptation is another major challenge we face in Kuwait. The hot and arid climate conditions in Kuwait have put forward strict requirements for the high temperature resistance and other performance of pipelines. At the same time, local pipeline standards are in line with international frontiers, pursuing ultimate precision and efficiency. For this reason, our R&D team works day and night to continuously improve existing products and strive to meet local working conditions. We are well aware that only with strong technological capabilities can we open the market door and establish a firm foothold in Kuwait.
As the “overseas outpost” of Jingbo, the Kuwait branch will capture cutting-edge information in real time, deeply understand customer demands, and provide strong support for headquarters’ decision-making. As the ‘smart brain’ and ‘resource center’, the headquarters will spare no effort to provide comprehensive support in terms of technology, manpower, materials, and other aspects to the branch offices. Internal and external linkage, forming a joint force, jointly creating a high-quality product and service system, and contributing Jingbo’s strength to Kuwait’s oil and gas engineering.
The seed under the special care of Kewei today will sprout and grow vigorously under the careful watering of our team. In the future, Jing Bo will not only focus on Kuwait, but also steadily expand its territory to the whole Middle East and even countries along the “the Belt and Road”. We believe that through unremitting efforts and struggles, this seed will eventually support an international green shade belonging to Jingbo and forge a brilliant galaxy for cross-border development.
Here, we sincerely invite every friend who follows Jingbo to witness this magnificent journey with us and join hands to explore the infinite possibilities of tomorrow. Let us move forward with even more firm steps towards the vast sea of stars and create a brilliant future together!
